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How to Write a Cover Letter in 2024: Standing Out in the Australian Job Market

In 2024, the job landscape continues to evolve, making the first impression with potential employers more crucial than ever. This is where the cover letter comes into play—a well-crafted letter can set you apart in industries ranging from construction to healthcare. Below, as experts in the field, we delve into the art of writing a compelling cover letter, tailored to various sectors and brimming with essential information.

7 steps to write your cover letter in 2024

A cover letter should not merely echo your resume. It’s your narrative, a chance to explain why you are the ideal candidate for the role. 

  • Begin with a strong introduction.
  • Outlining your interest in the position and the company. 
  • Highlight your relevant skills and experiences, linking them to the job requirements. 
  • End with a proactive closing statement, expressing your eagerness to discuss your application in an interview.

Step 1: How to write the first paragraph of a cover letter to capture attention

Pay attention to impactful headlines in articles and online platforms like the Daily Aus or Buzzfeed. Incorporate numbers, questions, and intriguing adjectives to entice the reader. Use this formula: Number or Trigger word + Adjective + Keyword + Promise. For example: 

  • “3 Reasons Why I’m an Excellent Fit for [Job Position]” 
  • “Are You Still Looking to Fill the Position of [Job Position]? Here’s Why I’m Exactly Who You Need” 
  • “5 Ways I Can Help Improve Your Company’s [insert a position-related keyword]” 

Step 2: Personalise Your Greeting

Avoid using generic greetings like “To Whom It May Concern.” Research the name of the recruiter or hiring manager on LinkedIn. Tailor your greeting based on the level of formality: 

  • Formal setting: Dear Sir/Madam, Dear Sir or Madam, Dear Dr. Smith, Dear Mrs./Ms. Morris 
  • Informal setting: Dear Jane, Dear John Smith 

Consider the company culture when deciding whether to use honorifics (i.e., Mr., Mrs., Ms.). Corporate businesses may require a courtesy title, while start-ups or companies with a more casual culture might prefer using the first name. 

Step 3: Introduce Yourself with Impact

Start your cover letter with a compelling opening. Avoid generic phrases and instead highlight your experience and passion.  

For example, “As a content marketing professional with over five years of experience, I would love to bring my expertise and enthusiasm to your team.” Compliment the company and demonstrate your appreciation for their work. 

If possible, mention a mutual acquaintance as a “magic bullet” to capture the reader’s attention. Keep the introduction concise, limiting it to 1-3 sentences.

Step 4: Showcase Your Fit for the Company 

Explain how your skills and experience make you an excellent match for the company. Customise your summary to align with the organisation’s needs. Answer questions such as: 

  • What relevant experience did you gain in previous positions? 
  • How can your expertise contribute to the company’s growth? 
  • Which of your projects can benefit their business? 
  • What skills set you apart from other candidates? 

Prioritise impressive accomplishments, remaining humble and supported by previous achievements. Demonstrate knowledge of the company and its challenges. 

Step 5Highlight Mutual Benefits

Convey your enthusiasm for developing your career within the company. Explain what excites you about working there, how your goals align with theirs, and what you hope to gain from the experience. Remain professional and mature while expressing genuine interest. 

Step 6: This is how to write the perfect closing paragraph.

Reiterate your suitability for the position, emphasising the main points from earlier paragraphs. Remember that the primary purpose of a cover letter is to secure an interview. Instead of a generic closing, explain when and how you will follow up, especially if the job represents a significant step forward in your career. Sign off with a formal greeting and include your full name, phone number, and email address. 

Cover letter tips for 2024

In today’s competitive job market, mastering the art of the cover letter can set you apart from the crowd. Before diving into the nuances of creating an effective letter, it’s important to embrace a few guiding principles that can transform a mundane application into a standout introduction to your professional capabilities. Here are some fundamental tips to help you craft a cover letter that not only captures attention but also showcases your qualifications in the most effective light.

  1. Keep it concise, limiting your cover letter to 500 words or less. 
  2. Avoid attempting humour, as it can often backfire. 
  3. Provide specific examples to demonstrate your qualities instead of making generic statements. 
  4. Tailor your cover letter to each specific job application. 
  1. Facilitate reading by using short paragraphs, bolded sentences, bullet points, numbers, and block quotes. 
  2. Double-check for typos and ensure a polished, error-free letter. 
  3. Avoid using buzzwords and focus on authenticity and persuasion. 

Everything Changes from Sector to Sector

Sector-specific nuances in cover letters are pivotal. For instance, construction cover letters may focus on hands-on experience and project management skills, showcasing your understanding of safety protocols and regulatory standards. Conversely, a cover letter for a medical receptionist should emphasise your interpersonal skills, proficiency in medical software, and the ability to handle sensitive patient information with discretion.

Cover Letter Australia Examples

Let’s look at some examples in 2024. In a competitive job market like Australia’s, your cover letter should reflect both your individuality and an understanding of the Australian work culture. Use examples that resonate with Australian employers, such as local certifications or projects you’ve worked on in the region. For more templates, click here. For an example of cover letters that IPA recommends, see the below.

Before start writing, remember this essential information:

  • A cover letter is your self-portrait in words. 
  • It should be as unique as you are, tailored not just to the job but also to the sector, and packed with essential details that showcase your fit for the role. 
  • With the right approach, your cover letter will open doors and set the stage for a successful career journey. 

Regardless of the sector, certain elements are non-negotiable in cover letters:

  • Your contact information
  • The date
  • The employer’s details
  • A salutation tailored to the hiring manager
  • Body paragraphs that market your skills
  • A professional sign-off

Always remember, specificity is the key. Generic letters are easy to spot and often fail to impress.

Are you looking for a new job? Don’t forget to check our recent job offers. 

Beyond cover letters: resumes & interviews for different roles.

For those seeking more information and guidance about the job preparation process, check out IPA’s related articles here. 

This information stays abreast of market trends and can offer personalised advice on creating a document that speaks to recruiters in your field. Whether you’re in construction, healthcare, or any other industry, professional help can often give you the edge.

For more expert insights on your developing career journey, follow IPA on LinkedInFacebookInstagram,TikTok and YouTube for the latest in recruitment, and visit for personalised support and guidance.

Jamie Kidd is a brand & marketing strategist working in the space where media, culture and creativity intersect. As a member of the leadership team, Jamie ensures IPA is supported with leading data-driven marketing strategies, comprehensive marketing plans, brand positioning and awareness, and driving digital marketing transformation. He leads the marketing team nationally and is responsible for all marketing, communications, PR, the website, digital strategies and brand strength.

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